Social media post ideas for window cleaning

Consistency beats volume: ~3 posts per week (2-3 minimum) is the baseline recommendation for cleaning businesses, with short-form video posted more often when the crew can capture it on the job. Every clean is a free content opportunity, so the practical cap is 'film one satisfying clip per job, post 3-5x/week'. Across GrowLocal's proprietary local-business social research.

Instagram Reels and TikTok are the primary growth surfaces for window cleaning - both reward short vertical video of the satisfying transformation and ASMR squeegee work. YouTube (Shorts plus long-form 10-minute ASMR cleans) is a strong secondary for the deep-satisfying niche. Facebook matters for the local/older homeowner audience and reposting before/afters into community/neighborhood groups. Pinterest and LinkedIn are minor; Google Business Profile posts help local SEO but are not an organic-reach engine. Across GrowLocal's proprietary local-business social research.

Short vertical reels of REAL job-site footage dominate - captions-on, sound up (squeegee/water audio is the draw), 7-20 seconds for ASMR/satisfying, slightly longer for POV day-in-the-life. Before/after uses a hard cut or snap transition on the same pane. No stock imagery and no AI-perfect glass renders - real grime and a real crew build more trust and read as authentic. Vertical 9:16, hook in the first second (dirtiest corner of the window or the first squeegee pull). Across GrowLocal's proprietary local-business social research.

Don'ts: don't post a wall of 'book in bio' CTAs (kills organic reach); don't use stock or AI-perfect glass photos (reads fake, erodes the trust this trade sells on); don't show a customer's address/home exterior without consent; don't fake the before (audiences spot staged grime); don't overproduce - raw real job footage outperforms slick edits; don't discount-spam (this is a reliability/trust purchase, not impulse); don't bury the satisfying moment - lead with it. Across GrowLocal's proprietary local-business social research.

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