Social media post ideas for roofers

Consistency beats volume in roofing: 3-5 posts/week is the practical target, with the recommended weekly skeleton being 2 proof posts (before/after + a review), 2 education posts (tip/FAQ/myth), and 1 local-trust post (crew/community/jobsite). Storm events override the calendar with same-day rapid-response posts. Most contractors see engagement lift within 30 days and qualified leads within 60-90 days, so the cadence is a long game, not a burst. Across GrowLocal's proprietary local-business social research.

For residential roofing the priority order is Facebook (local-business infrastructure, community-group recommendations, ZIP-level targeting, homeowner demographic) > Instagram (visual credibility — finished-roof reels/before-after that convert skeptical researchers) > TikTok (top-of-funnel reach via satisfying/drone/timelapse content) > Nextdoor (lowest volume but highest-intent leads — homeowners asking neighbors for a contractor). YouTube hosts the long-form satisfying-cleaning niche. Google Business Profile carries reviews/photos for local discovery. LinkedIn matters only for commercial-roofing decision-makers. Across GrowLocal's proprietary local-business social research.

Vertical 9:16 reels/TikToks are the dominant unit; drone aerials and on-roof first-person POV are roofing-specific signatures. Timelapse of a full install (30-60s) is the highest-leverage low-effort format — set a camera, let the crew work. Captions-on for sound-off scrolling. Real job-site footage only, never stock; one guide notes a dark/blurry photo of great work is a wasted post (spend 30 extra seconds on a clean, well-lit shot). Carousels work for material comparisons and step-by-step insurance/storm-prep education. Static side-by-side before/after is the staple feed post on Instagram/Facebook. Across GrowLocal's proprietary local-business social research.

DON'Ts for roofing social: do NOT staple 'call for a free estimate' onto every post (kills organic reach — guides prescribe 80% non-promo). Do NOT post fear-mongering or opportunist storm content ('your roof could collapse!') — the community-helper tone wins referrals and the opportunist loses them. Do NOT use stock photos or AI-perfect roofs — authenticity is the trust currency in a $10K-$25K purchase. Do NOT amplify scam tropes ('free roof', 'we waive your deductible') — waiving a deductible is insurance fraud; only debunk it. Avoid forced goofy humor that undercuts a trust-purchase; light relatable crew/day-in-the-life humor is fine, clown skits are not. Never publish a customer's exact address. Across GrowLocal's proprietary local-business social research.

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